Marketing claims

Seller marketing claims

1. Most Carwow sellers got an average £1,000 more vs part exchange quotes.

Based on a survey in March 2024 of 114 Carwow sellers who sold cars through Carwow within the last 6 months and who received quotations from part exchange providers.

2. Most Carwow sellers got an average £720 more vs quoted competitors.

Based on a survey in March 2024 of 305 Carwow sellers who sold cars through Carwow within the last 6 months and who received quotations from competitors such as Motorway, Auto Trader, We Buy Any Car, Cinch, Cazoo and private sales.

3. 4500+ dealers are ready to bid.

Based on the number of dealers registered to Carwow's stock sourcing platform, with ability to browse, bid & buy. True data reflects 4885 dealers, as quoted on 15.01.24

4. Out of home featured sold prices.

"You've been paid X"

The prices shown in our out of home adverts reflect actual selling prices achieved on Carwow for the make and model of the car shown in the advert during the six month period ending 19/01/2024.

Purchase marketing claims

1. Save on average £2,464 with Carwow.

The static average saving (UK) across all models reflects the average saving off RRP on cash or finance (notleasing) configurations generated through Carwow (£2,464.85).

It is calculated based on all configurations (excl leasing) using the cheapest price for each individual configuration requested by a customer generated on Carwow from Sept 23 - Feb 24, compared to the manufacturer's suggested retail price (i.e. the RRP). It is an average value across all offered models. Based on 1,875,116 configurations.

2. 95% of customers wouldn't buy a car without Carwow.

We ran a customer email survey in June 2023, asking Carwow customers who had opted in to receiving marketing & feedback emails from Carwow (including both customers who bought a car through Carwow and customers who didn't buy a car through Carwow) if they agreed or disagreed with the statement ‘I wouldn’t buy a car without coming to Carwow first’. Of the 973 customers who answered, 94.5% agreed and 5.5% disagreed.

3. 97% would buy a car with Carwow again.

We ran a customer survey in June 2023, asking Carwow customers who had bought a car through Carwow and opted into receiving marketing & feedback emails from Carwow if they’d buy a car through Carwow again. Out of the 383 customers who answered, 97.4% said yes and 2.6% said no.

Combined seller / purchase marketing claims

1. Join over 2.5 million people who've used Carwow to help find or sell a car.

Based on Carwow group purchase enquiries and sales data combined, across UK, DE and ES since 2013

2. Rated 4.6 on Trustpilot by over 50,000 reviews.

Static data pulled from Trustpilot UK on 20/03/24.